Theale, 15th December 2022 - Today, the new Hot Wheels® Rodger Dodger™ toy inspired by the winner of the Hot Wheels Unleashed™ Design Battle will be available for purchase at major retailers globally.
The contest, which gave players the opportunity to create unique designs for the Hot Wheels Rodger Dodger die-cast model through the in-game Livery Editor, collected more than 300 submissions per day, totaling over 10,000 design ideas in just a month from January 14, 2022, to February 14, 2022.
The winner has been chosen by a special judging panel of Mattel’s world-class Hot Wheels designers:
- Ted Wu - Vice President and Global Head of Vehicle Design, Mattel
- Bryan Benedict - Director of Product Design, Mattel
- Dmitriy Shakhmatov - Manager of Product Design, Mattel
- Jerry Thienprasiddhi - Principal Graphic Designer, Mattel
After a meticulous process of evaluation, Mattel’s judges selected “Digigold” made by Hot Wheels Unleashed player Reds as the winning Rodger Dodger™ livery characterized by a dominant white color-way; this livery is a stylish addition to the classic Rodger Dodger vehicle thanks to its gold details, enriched by some black abstract inserts that complete a stunning look.
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developer in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit www.milestone.it
PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.
With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
PLAION owns ten game development studios: Deep Silver Volition (Champaign, IL, USA), Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.
Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.
PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.
PLAION is an Embracer Group company.