Today, Ubisoft® announced strong early momentum for The Crew™ Motorfest, the brand-new open world driving experience of The Crew franchise. The game is the highest rated title in the franchise and had the best first week for the franchise in terms of total unit sell through, overall consumer spend, and season pass adoption rate.
The Crew Motorfest has been received positively by critics and players alike, delivering on its promise of breathtaking Hawaiian scenery and graphic fidelity, improved vehicle handling, and an ode to car culture through the Playlist system. The Crew 2 community have already embraced the new opus and have taken advantage of the ‘Collection Import’ feature, with more than 42 million vehicles imported from The Crew 2 to The Crew Motorfest.
“We are thrilled by the enthusiastic response which has broken all franchise records, and we want to thank our community for their incredible support,” said Ahmed Boukhelifa, Managing Director, Ubisoft Ivory Tower. “Launch is only the beginning: we have planned regular updates with new themes and experiences, and very strong post-launch support with a mix of free and paid content, for a long time to come.”
More than 40 million players have joined the franchise since 2014, breaking monthly average users records in July of this year, more than five years after The Crew 2 launch. Ubisoft Ivory Tower, the studio behind The Crew franchise, has proven its ability to deliver high-quality content in the long term, and has prioritized players’ feedback from playtests throughout the development.
The game is now available on PlayStation®5, PlayStation®4, Xbox Series X|S and Xbox One, as well as Windows PC through the Epic Games Store and the Ubisoft Store. Players can also play the Ultimate Edition of the game with a Ubisoft+ subscription, on Xbox, Amazon Luna[1] and PC via Ubisoft Connect.
For the latest news on The Crew Motorfest, please visit www.thecrewgame.com. To order, visit store.ubisoft.com.
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed ®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids, Tom Clancy’s Rainbow Six®, The Crew®, Tom Clancy’s The Division®, and Watch Dogs®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2020-21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.
© 2023 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are registered trademarks in the US and/or other countries.
PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.
With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
PLAION owns nine game development studios: Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.
Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.
PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.
PLAION is an Embracer Group company.