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CELEBRITY RAPPER AND ACTOR ICE-T TEAMS UP WITH PAYDAY 3

"99 Boxes” heist revealed during Opening Night Live (ONL) 2023, will be playable in Cologne

Cologne, Germany – 22nd August, 2023 – Today during gamescom Opening Night Live (ONL), Deep Silver and Starbreeze revealed a brand-new PAYDAY 3 Gameplay trailer that features rapper and actor ICE-T. PAYDAY 3 is the ultimate co-op heist shooter fantasy launching on September 21st, 2023.

Watch here: https://youtu.be/UrHIpwjBb_s

ICE-T is one of the most outspoken and multifaceted artists in the world. In the universe of PAYDAY 3, he plays a contractor named Mac, who is introducing a heist, the missions in PAYDAY, to the players.
In the 99 boxes heist, players can team up in 4-player co-operative gameplay to infiltrate a highly secured container storage area. True to the core-experience of the PAYDAY-franchise, the 99 boxes heist in PAYDAY 3 can be approached in two ways: by sneaking into the warehouse avoiding guards, cameras and workers with a stealth approach. Or go by going out loud, guns blazing, which might end up in explosive shootouts with the police and SWAT teams calling in helicopter support. Whichever players choose, the goal is to team up and come out with the ultimate PAYDAY.
 
PAYDAY 3 will have a strong presence at gamescom 2023 with the 99 boxes heist playable in the PLAION business booth (Hall 4.2 Booth B041-D050) and the PLAION consumer booth (Hall 9.1 Booth B010-C019). Aspiring heisters are welcome to join the gang for another round of chaos and crime!

The four most well-known clown-masked criminals in recent video game history return from retirement this September 21st in PAYDAY 3 on PC via PC Game Pass, on Steam and Epic Games Store, as well as Xbox Series S|X Game Pass, PlayStation 5 and GeForce Now.

For more information about PAYDAY 3, please visit: https://www.paydaythegame.com

About PLAION
PLAION is a leading independent developer and producer of games and entertainment products, with nine development studios and five publishing units based all over the world. Founded in 1994 as Koch Media, PLAION offers a unique breadth of services and solutions, dynamically growing its business to push ourselves and our partners to the forefront in all the segments we operate in.

PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.

Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.

With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.

PLAION owns nine game development studios: Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.

Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.

PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.

PLAION is an Embracer Group company.