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PLAION REPLAI, ATARI AND BANDAI NAMCO ENTERTAINMENT AMERICA INC. ANNOUNCE THE ATARI 2600+ PAC-MAN EDITION

The new hardware comes with two PAC-MAN Games and a branded CX-40 Wireless Joystick


Theale, UK 21st July 2025 14:00 BST: PLAION REPLAI, a leading global publisher and developer of retro video game software and hardware, and Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, are proud to announce today that the Atari 2600+ PAC-MAN Edition – a newly developed version of the classic console – will be launching worldwide on 31st October 2025.  This exciting new product also celebrates the long-standing collaboration between Atari and Bandai Namco Entertainment America Inc., with Namco being the original developer of PAC-MAN.

Watch the trailer here: https://youtu.be/TP3JZ1RMdEA
 
In tribute to the original video game romance that brought PAC-MAN to home consoles for the first time on the Atari 2600, the new hardware is infused with PAC-MAN’s signature style.  To compliment the release, a range of colourful joysticks will also be separately available.
 
The collaboration features a variety of different offerings for Atari and PAC-MAN fans, including:

  • Atari 2600+ PAC-MAN Edition:  This brand-new version of the iconic console comes in signature PAC-MAN yellow, featuring illuminated character icons across the front.  The retail pack also includes the PAC-MAN Double Feature software cartridge and the PAC-MAN CX-40 Wireless Joystick (Yellow).  The Atari 2600+ PAC-MAN Edition will be available for pre-order from Wednesday 23rd July, at Amazon, with the price being £129.99.
 
  • PAC-MAN Double Feature cartridge:  This dual game cartridge includes PAC-MAN 7800, a brand new, arcade-style version of the classic, along with PAC-MAN 2600, the very first home console release of the game.
 
  • PAC-MAN CX40+ Wireless Joysticks: The PAC-MAN joysticks are available separately in five different colours - Yellow (PAC-MAN), Blue (Inky ghost), Red (Blinky ghost), Pink (Pinky ghost) and Orange (Clyde ghost); PAC-MAN CX40+ Wireless Joysticks will cost £29.99 each, and will be available to pre-order from Wednesday 23rd July.

 
“The Atari 2600+ PAC-MAN Edition is more than just a console - it’s a tribute to the moment home gaming truly began.  By reimagining the iconic hardware in PAC-MAN’s unmistakable style, we’re celebrating the legacy of two cultural giants who helped define a generation of play.  We’re proud to bring this collaboration to life for collectors, fans, and a whole new wave of retro gaming enthusiasts,” said PLAION REPLAI’s Commercial Director, Ben Jones.
 
The Atari 2600+ PAC-MAN Edition and PAC-MAN CX40+ Wireless Joysticks will be available for pre-order from Wednesday 23rd July at Amazon and on Atari.com, priced at £129.99 and £29.99 respectively.  The release date for the Atari 2600+ PAC-MAN Edition and PAC-MAN CX40+ Wireless Joysticks will be 31st October 2025.  There will also be a separate release of the PAC-MAN Double Feature cartridge later in 2025.

For more information, visit: www.atari.com.
 
To learn more about PAC-MAN, please visit:  https://www.pacman.com/en/.
 
For more information on other products from Bandai Namco Entertainment America Inc., please visit www.bandainamcoent.com.
 
NOTES TO EDITORS: Latest assets can be found here: https://presse.plaion.com/.

About PLAION
 
PLAION is a dynamic and diversified business in the global entertainment sector, masterfully crafting franchises that captivate audiences worldwide.  Founded nearly three decades ago, PLAION has firmly established itself within the entertainment arena.  With a diverse range of services and solutions, PLAION stands as the premier publishing partner for console and PC games across both physical and digital channels.  Additionally, the company has a retro label, PLAION REPLAI, which is dedicated to the production, publishing and distribution of retro gaming hardware and software.
 
PLAION is an Embracer Group company.
 
About ATARI
 
Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences.  The company is globally recognized for its multi-platform, interactive entertainment, and licensed products.  Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®.  The Atari family of brands includes game developers Digital Eclipse and Nightdive Studios, the publishing label Infogrames, and the community-based sites AtariAge and MobyGamesAtari has offices in New York and Paris.  Visit us online at www.Atari.com.
 
©2025 Atari Interactive, Inc. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc.
 
About Bandai Namco Entertainment America Inc.
 
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms.  The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™.  Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO
SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®.  Bandai Namco Entertainment America Inc. is headquartered in Irvine, California.