22nd AUGUST 2023: PLAION, a global leading publisher and developer of video games, and Atari, one of the world’s most iconic consumer brands and interactive entertainment producers, are proud to announce today that the Atari 2600+ – a modern day faithful recreation of the pioneering console that first appeared in 1980 – will be launching worldwide on 17th November 2023 and available to pre-order for $129.99 (€119.99 / £99.99).
Launching with ten of the most recognized video games in Atari’s history, including Adventure® and Missile Command®, the Atari 2600+ has been created using modern technology to authentically replicate the original 4-switch Atari 2600 Video Game System.
For those looking to relive the gameplay experiences of the ‘70s and '80s, included with the Atari 2600+ is the CX40+ Joystick Controller, recreated with the same size and layout as the original 2600 Joystick Controller for that added touch of nostalgia.
Watch the announce trailer here: https://youtu.be/25DOxLDZlCI
“Preserving classic games is a priority for Atari, and the release of the Atari 2600+ will make the hundreds of Atari 2600 and 7800 games that have been released over the last 50 years universally accessible,” said Atari Chairman and CEO, Wade Rosen. “PLAION’s approach to a quality recreation of iconic Atari hardware made them the perfect partner to bring the Atari 2600+ to market.”
“We’re excited to be working with Atari to bring back the Atari 2600 and help meet the growing consumer demand for retro hardware,” said Commercial Director of Retro at PLAION, Ben Jones. “For gamers who remember the thrill of playing arcade games at home for the very first time, the Atari 2600+ will take you right back. For everyone else, the offer is one of timeless fun and the chance to experience a golden age of video games in a way that could only come from Atari.”
Key features include:
- BUILDING ON THE LEGACY: The new Atari 2600+ builds on the original machine with modern quality of life features such as HDMI output, USB power and multiple screen resolutions and includes a faithful replica of the original CX40+ Joystick.
- GO BACK IN TIME: The cartridge slot is backwards compatible with hundreds of original Atari 2600 and 7800 games. The Atari 2600+ launches with a 10 Games in 1 Cartridge which includes iconic games such as Adventure®, Combat®, Dodge 'Em™, Haunted House®, Maze Craze™, Missile Command®, Realsports® Volleyball, Surround™, Video Pinball™, Yars' Revenge®
- LOOK AND FEEL OF THE 1980’s: The Atari 2600+ has been lovingly crafted using modern technology from the movement of the joystick to the feel of the metal switches to the authentic woodgrain front panel.
PLAION and Atari also announce the availability of The CX-30 Paddle Controller with 4-in-1 multi game cartridge that will retail for $39.99 (€34.99 / £29.99). A standalone CX-40 Joystick will retail for $24.99 (€22.99 / £19.99). Additional launch titles, including cartridges for Berzerk Enhanced Edition and Mr. Run and Jump, will also be available for The Atari 2600+ for $29.99 (€29.99 / £24.99). The Atari 2600+ will be available at Atari.com for North American customers and worldwide at major retailers for $129.99 (€119.99 / £99.99) from 17th November 2023.
For more information on Atari 2600+ visit: http:/atari.com/products/atari-2600-plus
transcends generations and audiences. The company is globally recognized for its
multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a
portfolio of more than 200 unique games and franchises, including world-renowned brands like
Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices
in New York and Paris. Visit us online at www.Atari.com.
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PLAION runs a multi-label strategy, with fully owned publishing units, such as Deep Silver, Prime Matter, Milestone, Vertigo Games and Ravenscourt, publishing games for consoles, PC and VR platforms across all physical and digital channels.
Additionally - as a global publishing partner - PLAION has formed long-term multinational publishing collaborations with numerous game publishers including Activision Blizzard, Bethesda, Capcom, Focus Multimedia, Giants Software, Koei Tecmo, Paradox, Sega, SNK, Square Enix, Techland, THQ Nordic, Tripwire, Warner Bros and many others.
With its parent company in Höfen, Austria - and the HQ in Munich, Germany - PLAION owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.
PLAION owns nine game development studios: Deep Silver Dambuster Studios (Nottingham, UK), Fishlabs (Hamburg, DE), Warhorse Studios (Prague, CZ), Milestone (Milan, IT), Voxler (Paris, FR) , DigixArt (Montpellier, FR), Flying Wild Hog (Warsaw, Kraków, Rzeszów, PL), Free Radical Design (Nottingham, UK) and Vertigo Games (Rotterdam, Amsterdam, NL). Additionally, PLAION collaborates with numerous independent development studios around the world.
Part of PLAION is also PLAION PICTURES, a leading independent film distributor in Europe with a library of more than 1.400 titles. Further business operations include Sola Media, a sales agency and production company for family entertainment, Spotfilm Networx, a multi-channel streaming network, and a sub-label dedicated to Japanese animation.
PLAION also owns the leading video game merchandise company DPI Merchandising (Denver, Roseburg, USA and Munich, DE) and a Quality Assurance Facility in Olomouc, CZ.
PLAION is an Embracer Group company.