Munich, GERMANY – August 25h, 2023 – Warner Bros. Entertainment Nordics and PLAION announced today a physical games distribution agreement covering the Nordic markets. The deal covers both the video game publisher’s back catalogue and future titles. Starting August 1st, 2023, PLAION will be responsible for all physical games trade activities in Sweden, Denmark, Norway, Finland, Estonia, Lithuania, Latvia and Iceland.
Craig McNicol, Vice President Distribution Partnerships EMEA at PLAION, remarked, "The extension of our collaboration with Warner Bros. resonates deeply with us. Our demonstrated success in representing Warner Bros. across Australia, New Zealand, Germany, Switzerland, and Austria has laid a strong foundation for this expansion. It underscores our steadfast dedication to nurturing growth and unlocking uncharted potential within the entertainment sector."
PLAION's sphere of influence will span not only the efficient distribution of physical game copies to retailers but will also encompass a comprehensive trade marketing strategy. This strategy includes the placement of in-store promotional materials, strategic fsdu placements, targeted mailouts, and the strategic display of online banners across a diverse array of web shops. In parallel, Warner Bros. Games will continue to steer the helm of public relations, social media engagement, community outreach, and marketing endeavors aimed at captivating the end consumer.
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